Tuesday, November 9, 2010

Inspiration: Scorpion Tournament

The secret scorpion tournament was a Nike advertising campaign that ran during the 2002 World Cup costing around $100 million dollars. It included a series of ads featuring 8 fantasy teams made up with 24 of the top footballers at the time.

I have always considered the possibility of trying to work with Nike in the creation of Pitch Black. By constructing a street court for Portland players to visit they would be able to promote the brand through the unique experience and atmosphere. Having a boot room featuring the latest Nike5 shoes would be a bonus. Nike ads have always been more about telling product stories rather than showcasing product features, and Pitch Black would be no different. Maintaining that "cool" factor is what Nike does best and it keeps consumers brand loyal. Who wouldn't want to play on a court that was sponsored and promoted by Nike? Let me know what you think about this idea and any other features you would like to see at Pitch Black.

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