Monday, November 15, 2010

Leaked Sporting KC Logo

Rumor is the Kansas City Wizards will now be called Sporting KC, modeling their name after existing European clubs. Supposedly there will be a big announcement on Wednesday. Not a big fan of the name change. I'm glad they want to get rid of the Wizards name, but trying to sound official by copying European clubs is not the way to go (ex. Real Salt Lake).

What do you think of this leaked image of the crest? It looks decent, but it also looks identical to the logo used by the league to represent the Eastern Conference. The similarities are striking. Let me know what you think about the name change and re branding of the club. Any other clubs in the league you wish would re-brand?

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