I don't remember seeing these ads before, during, or after the World Cup this summer. The slogan "Make the Difference" must have been the precursor to the "Write the Future" campaign that was used heavily to promote the Nike elite series boots and the 2010 national team kits. A video for Rooney, Ribery, and Arshavin can be found here. Mad props to Nike and Wieden & Kennedy. Pure Class.